The Ten Basics of Successful Fundraising
Fundraising is a daunting task. It requires planning, strategy, and tenacity. But also, there is a lot of room for uncertainty to creep in.
Keeping these 10 Basics of Fundraising Success at the center of your fundraising efforts provides a solid framework for you to refer back to so you can maintain focus and intention when it comes to reaching your nonprofit’s goals.
People give to people, not organizations.
- The secret ingredients to successful fundraising are passion and positive attitude.
- Few people make a gift without being asked…no one makes an increase in their gift without being encouraged.
- Quite often, too much material and information about the organization clouds the decision to give. Keep your Case for Support simple and direct.
- Recognition of a gift is best at the time the gift is made. Without a timely thank you, the good feelings that come with giving decrease quickly.
Paper only in forms. People inspire.
- Recruiting specific people with particular talents to volunteer on a campaign is imperative. The money raised is directly proportional to the quality of the people asked to lead and serve the cause.
- Donors are rarely asked for too much money – many have been asked for too little.
- Showing up and making a personal ask is the surest way to secure a gift.
- After all the meetings and planning someone, at some time, must ask for a gift. And somebody must give.